 |
| Journalist at a press conference Image souce |
Think of a successful campaign such
as the ice bucket challenge
| President Obama doing the ice bucket challenge Image source |
,had it
not been for social media the campaign would have been successful at all. The
thing with social media is that it lives in the now as in the news are current
and it gives everyone the platform to voice their opinion whereas with
conventional media you have to wait a day or hours before you hear about the
news plus they are not conversational, for them it’s all about stating facts.
Another prime example is the state of the nation address ( SONA 2015) where the
parliament jammed the signal so that the public couldn't see what was happening
inside the parliament, that however was a failed attempt because you cannot jam
twitter’s signal and the information made its way to the public anyhow.
Now I’m not saying that journalist
are completely out of fashion and that they have lost their value because that
isn't so , many of the older generation still prefer their newspaper I know my father
does. He will tell you that he doesn't like the fact he will hear his news from
some random person who never went to school and studied journalism so don’t
throw your journalism degree out the window yet because you are still needed.
Since the main aim of PR is to reach
out to the audience then the best way is via social media, this way you get to
feed your audience exactly what you want to say whereas with a journalist you
not sure if they going to say exactly what you want them to. Another major benefit
of social media is that instead of you telling your audience how they should
feel about you they develop their own opinion of your brand.
There are many
social media platforms out there and each
have their own attributes such as Twitter, which is where almost everyone gets
their news. Each platform has a different comes different audiences who are all interested in different kind of things which means that you will be able to portray your message in different way and make it understandable to different markets which means that you reach a wider audience than you would with traditional media.
In conclusion, there are many way to reach people out there and although social media has taken over, traditional media still plays a role in the deliverance of news. We as Public Relations officers may not be as dependent on traditional media as we were back in the past but they still do play a role because some people still depend on an expects opinion.
| The different social media platforms available Image source |
In conclusion, there are many way to reach people out there and although social media has taken over, traditional media still plays a role in the deliverance of news. We as Public Relations officers may not be as dependent on traditional media as we were back in the past but they still do play a role because some people still depend on an expects opinion.
Uhm you forgeting that Twitter's signal can be jammed lol. What will happen if something really interesting is happening out there, and Twitter's servers are down? I mean most people are more on twitter really then they are on facebook. But I agree that traditional media is still very relevent. The older generation would rather watch the news and read newspapers then join any social network.
ReplyDeleteSo you agree whith me when I say that traditional media is not irrelevant yet.
DeleteYes I think I kinda am. Not everyone is on social media. And there are those who rely on traditional media
DeleteBut what about those who can not access social media and only depend on newspapers, and how sure are you that in 10 years to come we going to be still depended on social media?
ReplyDeleteYou can never be hundred percent but social media is taking over one way or the other,
DeleteI agree with you because with social media, it easier to get any information. Social media such as Twitter or Facebook, we can have access to the latest news anytime, anywhere.
ReplyDeleteSo you agree that journalist should adapt to social media
DeleteI agree with your statement Gcina,with social media in our lives it is much easier to get information esp with twitter , facebook and RSS feeds we are updated daily ,every minute and hour....
ReplyDeleteAren't you glad you were born in the technological age where social media has made is easy to get your news, no more paper cuts and mountains of paper lying and taking up space in your house.
DeleteI agree but with people having such access to social media, do we really need journalist? I mean we can be our own sources of information without the journalists help
ReplyDeleteBut you forget that we still need journalists because they provide academic and background information that ordinary people dont care to give out.
DeleteTrue, we are more reliant on technology now because everyday people are there ones that generate the news. We now depend on getting our news from people we know rather than traditional media. Journalist are still needed though because they deliver news that are far beyond the reach of those around us but we cant predict what will happen with the profession in years to come.
ReplyDeleteBoth your statements are correct although I do think that even though social media is taking over we will still have a need for journalists.
Deleteso you say we don't need journalist then you say we do please read your topic and pick a side because i don't know where you stand
ReplyDeleteI appreciate your comment Nhlakanipho but in my blog I present how social media is relevent and also how journalism is relevent. I presented both cases. As for where I stand, I say journalist are still very relevent because we still need knowledgeable information and also we as PRPs still need journalists to present new angles to the public and even though social media is now seemingly taking over we as PRPs cannot solely rely on one medium.
DeleteGee I think the ice bucket challenge was waste of water I mean imgine SA has a lot of places with no water why did we not donate the water to them instead.
ReplyDeleteWell Noluthando that is your opinion but to be fare the reason iced water was used was for the simple fact that when you pour ice water down yourself you muscles stop working for a second which is exactly how people with ALS feel. So just imagine how many people or how much awareness they would have created if they only wanted donations. As for donating the water well that is a governmental issue.
DeleteI believe that Journalist are still needed in current society maybe not for our generation but for the older generation because some of them do need print media because they do not have access to social media.
ReplyDeleteEven for our Generation because how can we be sure that the news we receive is the right news, do we not deserve to be fed with intelligent information where the person actually went out of their way to get the information and actually presents new angles.
DeleteExactly because to me journalist's from "respected" publications are very factual because they represent the publication itself so i do believe that they are more credible sources of information.
DeleteThe question of relevance in both instances is undisputed. We have two generations i.e the traditional generation and the digital generation. I am interested in individuals or organisations evolving from the traditional age to the digital age. Whats the rate at which this is happening?
ReplyDeleteThere are not exact figure on that one but organisations are moving at a slower rate then individuals because we all know that organisations are more afraid of change than individuals are.
DeleteAlthough social media took over, journalism is still in the picture. For example look at the 2015 SONA when they jammed the signal. Journalists came in handy
ReplyDeleteHow did journalists come handy because they were not allowed inside parliment.
DeleteThey used other means to publish images and stories as to what went down.
Deletelooking at the advantages of traditional media as well radio for instance I could listen to the news while I'm doing something else, while social media requires you to be on screen, I like listening to the news while I workout so yes!traditional media is still important
ReplyDeleteExactly you can listen to twitter or the other social networks and also at the same time you only see pictures instead of seeing the action live unless they have shared the video which then takes up too much data and no one has time for that whereas with radio its free.
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